Fast decisions under uncertainty
Participants act with incomplete information, changing conditions, and time pressure.
SBH Founders' Game · 创始人之战
A Real-World Business Simulation for Future Founders & Leaders
Experience the realities of building, managing, and scaling a business where every decision affects growth, risk, and survival.
Why This Programme Exists
Theory Does Not Prepare You for Real Business
Real entrepreneurship demands judgment under pressure, financial trade-off evaluation, strategic prioritisation, and leadership in competitive environments.
Financial trade-off evaluation
Every move affects liquidity, profitability, risk, and long-term options.
Strategic thinking under pressure
Teams must prioritise, adapt, and compete while protecting business survival.
Leadership in competition
Delegation, accountability, and conflict resolution become part of the challenge.
What Is SBH Founders' Game?
A business simulation experience like no other
Participants run simulated companies, compete in dynamic markets, make financial and operational decisions, and respond to real-time business scenarios.
1
Run a simulated company
Step into founder-level responsibility where revenue, cost, resources, and survival depend on team decisions.
2
Compete in a changing market
Market conditions shift, competitors react, and positioning determines whether the company grows or struggles.
3
Make financial and operational calls
Participants balance investment, liquidity, profitability, risk, and execution capacity under pressure.
4
Respond to real-time scenarios
Every round reflects founder and executive challenges where outcomes depend on decisions, not theory.
Core Experience Areas
Business pressure translated into practical decision capability
Strategic Decision-Making Under Pressure
Evaluate limited resources and make choices that affect revenue, cost, market position, and survival.
Financial Trade-Off Management
Understand investment versus liquidity, growth versus profitability, and risk versus return.
Market Competition Simulation
Operate in a competitive environment where market conditions change and competitors react.
Leadership & Team Dynamics
Develop team-based decision-making, role delegation, accountability, and conflict resolution.
Business Scaling Scenarios
Experience expansion planning, resource allocation, operational scaling, and strategic pivoting.
Who This Is For
Designed for founders, leaders, and future decision-makers
Aspiring entrepreneurs
Build business judgment before entering the market.
Startup founders
Strengthen discipline for early-stage decisions.
SME business owners
Practice growth, financing, and risk decisions.
Corporate executives
Sharpen strategic and financial thinking.
Future business leaders
Learn how decisions affect outcomes.
What Participants Will Gain
Beyond Knowledge — Real Decision Capability
Stronger strategic thinking
Evaluate priorities, risks, market position, and business direction with sharper judgment.
Improved financial decisions
Understand the cash flow, profitability, and survival impact of founder-level choices.
Better risk awareness
See how uncertainty affects capital, operations, scaling, and competitive movement.
Leadership under pressure
Guide teams through competitive, high-pressure scenarios with clearer accountability.
Key Transformation
From understanding concepts to making decisions under uncertainty
From"I understand business concepts"
To"I can make real business decisions under uncertainty."
Why It Matters
The cost of poor decisions is real in business
In entrepreneurship, mistakes are expensive. This simulation lets participants experience consequences before real capital, teams, and markets are at stake.
Fail safely
Participants can make mistakes in a simulated environment without real financial loss.
Learn from consequences
Every outcome becomes a practical lesson in decision quality and business impact.
Build confidence before real markets
Teams gain risk-free experience with real-world relevance.
Integrated Ecosystem Advantage
Connected to SBH Academy & SBH Tech
A complete pathway from knowledge to simulation, application, and execution.
Learn
SBH Academy builds financial intelligence and ESG learning.
Simulate
Founders' Game develops real-world simulation and execution training.
Apply
SBH Tech connects financial platforms and ESG solutions.
Execute
Participants move from knowledge into practical business action.
Why SBH
Built by financial and business practitioners
Financial consultation experience
Built on practical financial decision support.
SME business insights
Designed around real SME challenges and trade-offs.
Banking and financing knowledge
Integrates financing logic and risk thinking.
ESG and sustainability frameworks
Reflects future-ready business requirements.
What Can We Help You With?
Build the Mindset of a Real Founder
Whether you are starting your entrepreneurial journey, leading a growing business, developing leadership capability, or preparing for strategic decision-making, SBH Founders' Game equips you with the mindset, discipline, and thinking of real-world founders.
Starting your entrepreneurial journey
Leading a growing business
Developing leadership capability
Preparing for strategic decision-making
Experience Business. Not Just Learn It.